mobile

How To Conduct An Effective Mobile App Marketing Campaign

Mobile App Marketing

Marketing an app for whatever device is not an easy undertaking. While each application is different, the strategy to market it should be equally unique. You can obtain the help of an app marketing agency, or you can start with the following easy procedures.

Ensure Your Idea is Valid

This is perhaps the most important stage even before the actual marketing procedures. It involves building an app that many people will actually like and use. By conducting meticulous market research, you will gain invaluable insights.

Ensure the solution that you want to introduce actually solves people’s problems. Your press kit should discuss what the app does. Be careful with the information you give. Otherwise, you may disclose too many secrets and risk giving the entire idea away. Use efficient tools such as screenshots and descriptions to attract subscribers.

Start with Social Media

The fact that setting up accounts on most social media networks is free or affordable cannot be overemphasized. With free or affordable options such as Facebook and Twitter, you access millions of users, followers, and subscribers.

Once you have set up accounts, start following and liking people and organizations that either use these apps or talk about them. When you start sharing valid useful information, other people will start following you and liking your activity, further expanding your reach. The secret here is creating a buzz during the launch and subsequent use of the application.

Build a Microsite

Just as the name suggests, a microsite is a miniature website. Here, you discuss details of your app in two or three short web pages; as people download the app from conventional app stores, your product gains valuable traffic from search engines.

While at it, ensure you use converting Meta descriptions, keywords, and key phrases to directed search engine users to your miniature website. Ensure the wordings; images and video on this website are actually converted to the average passive visitor.

Create a Stunning Teaser

To hook prospective subscribers into using the app, develop a short teaser into what the product does. Encourage people who visit your microsite to try out the teaser and then share their email addresses with you. When the app actually launches, notify this clientele via email. This is a prudent approach to gather would be customers as they sample the demo of the real thing.

Generate Hype

Bloggers, publications and news outlets greet every new product in the market with considerable applause. The more hype you generate around the existence and imminent launch, the more people get to know about it.

Therefore, talk to owners of blogs and online magazines. Read the reviews on your landing page to get valuable insights. Even after the launch of the product, contact these people again, this time with statistics of downloads, customer reviews, and other details that will keep the app newsworthy and relevant.

Decide on Pricing

You can either make money from actual downloads of your apps or from in-app purchases of other products. Therefore, decide what income-generating model you want to adopt. Other valuable points are using a right name for the app and encouraging users to share it with their friends, colleagues, and family.

 

Author BIO:

Khan Baba is one of the Enthusiastic and innovative writers for last 15 years and currently working as business Writer at web design agency in Dubai brand stallion

 

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Nokia 6 cellphone

Nokia 6: The Beast Comes Back

The Nokia 6 is expected to release on April 5th, 2017. Nokia has stepped up its game by introducing Android OS on its hardware. Nokia 6 will arrive with Android 7 (Nougat) at its core, and it will be a first Nokia device running on Android OS by Google. This device will be a dual SIM device with 4G LTE network support inclusive of 4G network bands. Moreover, the device will also perform on 3G and 2G networks. It will be a first official Nokia device with a fingerprint sensor. There is no confirmed news whether the device will be VoLTE enabled, hence one needs to wait for the launching and official information from the company. However, the market experts expect it to be armoured with VoLTE only considering the latest trend in the smartphone market.

Design and Display

The dimensions of the Nokia 6 are 154 (H) x 75.8 (W) x 7.8(T) mm. Build material of casing and rear is Aluminium based. There will be only one color variant available for this device which is dark black. Nokia 6 will sport a 5.5-inch giant display with full HD resolution (i.e. 1920 x 1080). The pixel density of this device’s display is 441 pixels per inch (PPI). The display is IPS LCD type, and it is protected by Corning’s Gorilla Glass 3. The device performs on capacitive touch and also supports multi-touch up to 10 points. The screen to body ratio of this device is 71.27% which is at par with the other smartphones in this segment.

Performance and Storage

The performance of this device can be rated very good as compared to other devices in the same price segment. The device performs on Qualcomm’s Snapdragon 430 MSM8937 processor. It consists of octa-core Cortex A53 chipset clocked at 1.4GHz. This processor has 64-bit architecture and can handle data faster. The graphics performance of this device is handled capably by Adreno 505 GPU. The device has 4GB RAM for faster multi-tasking and lag-free performance. Nokia 6 has 64GB onboard storage, and it can be expanded up to 128GB. The device supports USB-OTG for transferring data directly to flash devices from a Smartphone.

Camera and Battery

This Smartphone has two cameras, one on the front and one on the rear. The primary camera or the rear camera has a 16MP resolution. Rear cam is enabled with PDAF and has an aperture of 2.0F.  A dual LED flash is provided on the rear side to capture bright images in low-light conditions. Images are captured in resolution 4616 x 3464 pixels. There is no manual photography mode provided, but the user can definitely control exposure compensation and ISO control. Like other Smartphone cameras, this Smartphone can also capture images in 2 modes, continuous shooting mode and High Dynamic Range (HDR) mode. In the HDR mode flashlight is disabled, but the images captured even in low-light condition are sharp and crisp. Other camera features include digital zoom, face detection, auto flash and touch to focus. Videos can be recorded by the rear camera in full HD resolution at 30 frames per second. The front camera on this device is an 8MP shooter with 2.0F aperture.

Unfortunately, the company hasn’t provided any front flash. The device is powered by 3000mAh Li-polymer type battery, and it cannot be removed from the device. This much battery can last 1 day or more at moderate usage and 12-15 hours on high usage.

Connectivity

The Nokia 6 supports all the network bands like 4G, 3G, and 2G. This device does support 4G bands, but there is no confirmed news about whether the device is VoLTE. This is a dual SIM device and supports only GSM-type SIM. The SIM slot 1 supports all the three above mentioned networks, whereas SIM slot 2 only supports 2G network. This device is Wi-Fi enabled with standards 802.11, b/g/n, the device can share the data connectivity by working as a portable hotspot.

For the security of data sharing, there are security features included like WPA-PSK and WPA2-PSK. Bluetooth v4.1 is provided for file sharing using Bluetooth and latest version transfers files at faster rates. For navigation and mapping purpose one can enable the pre-installed GPS and navigate efficiently. It doesn’t support NFC though. For sharing data with desktops/laptops, and charging purposes a MicroUSB v2. 0 port is provided.

This device also has a 3.5mm headphone jack for music lovers. A fingerprint sensor is mounted on the front side, ensuring better security. Sensors like light, proximity, accelerometer, gyroscope, and compass are also provided.

Verdict

Nokia 6 expected price is 16k-17k. If one wants to change the device, then he/she should wait until the release of the Nokia 6.This device is bang for the buck and will provide better performance compared to other devices. And the best portal to check, compare and buy mobile phones at best prices is 91mobiles.

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dander social networking apps

5 Dangerous Social Networking Apps

Today social media has become an essential part of the lives of the children, especially the teens. Study shows about 90% of the teens have used social media in some or the other forms and about 75% of them have a social media profile. According to many surveys more than half of all the American teens regularly visit social networking sites. According to the study 9 out of 10 teens post their photos online or use their real names to create profiles; 8 out of 10 reveal their interests and birthdates and 7 out of 10 post names of their schools and also the name of their living town. These kinds of actions can easily make kids the targets for the online predators and also others who might want to harm them.

Snapchat

Today this is the number one app for sharing image chatting. Moreover this app is used for many people for sexting as they think this is the safer way to sext and that the images shared in the app just remain for few moments evaporates. However, this is not true and the images get stored in the third-party server. Many teenage boys got into serious legal trouble in last few years for capturing and distributing many illegal photos that were sent to them by the underage girls. In case your teenage kids are using Snapchat ensure to see how they are using it and make sure that they are communicating only with known people.

Facebook

This is a name that revolves around the mouth of people all over the world. There are hardly any people who don’t know this name. This is the most popular social media app and website and is used as a media for social media marketing. This is today’s app that connects people with people. However, on the flipside it can cause harm to your children if they don’t use it properly. Make sure that your child properly knows how it can be harmful to damage their repute if anything is posted on Facebook improperly. Someone can take their photos from their profile, morph it in wrong way and share them on Facebook again – once on internet, always on internet. Even worse, if your facebook account is hacked it may leak all private information to hackers.

Tinder

This is dating and hooking-up app that gains popularity in the recent time. This app is used by many people in order to find local hook-ups through GPS tracking system and also users can rate the profiles in the app. The more ratings a profile gets the more popular it becomes in the hooking-up activity. If the kids are not aware of the app in proper manner they can easily fall prey to the online hookers and can be easy target for cyber-bullying. A group of kids can easily target another kid and they can purposefully make his/her ratings go down.

Vine

This is one of the mostly used app for sharing videos with your contacts in the app. This app allows to share only 6 seconds video. The app was proved to be totally safe when launched bit as time passed it became vulnerable and teenagers fall prey to the vulnerability and this threat is due to the peer pressure on the social media. Teens are prone to do anything and everything in order to get attention and acceptance in the social media. One such example is the video shot of the teens across the world set themselves on fire for being featured in the app and get famous.

Kik Messenger

This is an instant messaging app that has more than 100 million users. This app is a highly useful app that allows users to exchange pictures, sketches and videos. The app also has the feature of sharing YouTube videos and create digital gifts and memes. Today’s kids using this app for sexting and is quite popular among them for the activities. They often share their nude selfies through this app, which can land them in trouble in the future. Interestingly the app has renamed one of its feature called “Sext Buddy” with “Kik Buddy”.

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14

The Role of Internet and Smartphones in Student’s Success

Glorious were the people who invented this valuable resource called the ‘internet,’ which has done wonders in the world of technology. There is another great innovation in the face of smartphones that has brought the globe within everyone’s reach. The role of the internet has been long sought after by people belonging to all facets of life. Be it students, professional, or homemakers, everyone availed from the brilliance of getting access to information which one could only have dreamed of in the pre-internet days.

Smartphones have added another star to the world of innovation and technology, and together internet and phones have helped students a great deal to achieve success academically. Internet and smartphones have played a very vital role in student’s learning. Let us take a moment to ponder over it in the following notes.

Website Access through the Internet:

Students belonging to today’s net generation have a very easy access to information unlike the old days, where people had to travel far and wide to gain knowledge. Nowadays, students can get all the information they are looking for right from the comfort of their homes. The Internet has given easy access to online libraries, e-books, search engines, different services like dissertation writing services and myriads of other valuable tools that students can make good use of to be successful learners. Video conferencing has made virtual learning possible. Students can attend lectures and participate in group discussions remotely, should there be an impediment in attending the classes physically.

Productivity Tools:

The various productivity tools, such as word, excel, power point, etc. has given students opportunities to prove their mettle when it comes to adapting to technology. They have learned and are still always learning the ever-evolving technology of today. Productivity tools give students help in their writing assignments with easy grammar and spelling check facilities. PowerPoint has made their presentations ever more interesting and attractive for viewers.  MS-Excel has made them better organized with their projects, and its formulas have further eased the task.

Smartphone Apps:

Smartphone apps have also played an equally important role in helping students in their studies. Students can make use of many insightful apps to hone their academic skills. Most of the apps are free of charge, so it is also cost effective for students. For example, they can improve their vocabulary through free dictionary app or vocabulary app, they can do math by using their smartphone calculator, they can write instant notes on a note pad, take pictures and videos for their school projects. All these things can be done through one portable gadget. Imagine how many things they would need to carry if smartphones and apps were not invented? There are multiple games-turned-apps that kids can use to increase their vocabulary and IQ level. Even the teachers and different schools have suggested parents to let their teens use such games that help them in learning educational purposes.

Fast Communication:

Since almost everyone has a smartphone these days, communication has become swift and straightforward. Students can quickly get a response of their queries from teachers. They can even ask friends and peers for any missed work through texting. It has become less stressful to catch up on missed work due to the prevalence of internet and smartphones. Students of the modern era should be thankful to all those people who have come up with these great inventions and who continue to work hard to make life even more comfortable and convenient for others.

Author Bio:

Sheraz Khan Baloch is working with Cheap Essay Writing UK that is the UK based academic writing company. You can follow him at @sherazbaloch

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monitor iphone text messages

How to do iPhone Text Spying?

Complete Guide to monitor iPhone Text Messages

Helen works in America, where she was born, brought up and educated, in a well-reputed company. She is almost 40 and has a daughter of 16. She has often to visit other cities in the country for her work, but she always knows what her daughter in doing on her iPhone messages like who she talks to, who she sends messages to, what messages are sent and who the receiver is. She was worried about her daughter’s iPhone activities, so she figured out to keep herself satisfied that her daughter is talking to the right people and doesn’t involve into something wrong.

After reading the short story, the readers will be reckoning is it possible to do iPhone text spying and if yes, how can it be done? Before we enlist all the ingredients, tools, tricks, and instructions, it’s mandatory to tell the iPhone users that they can monitor text messages, iMessages on the other iPhone. Text messages are sent and received using a cell phone number that the user owns while iMessage is a service introduced by Apple in 2011 that works when you have an internet connection. iMessage service is available on iOS 5, and all iOS launched after 2011, so if two users have iPhone with the required iOS, they can communicate, talk, share photos, videos, and other stuff through iMessages.

READ: iPhone Spy Software Review

When a user spies on iPhone text messages and iMessages, he/she receives all the details including text message history, all sent and received messages, dates and time, the receivers and their phone numbers and same is the case with iMessages. In iMessages, the controller doesn’t get a contact number, but the email registered of sender and receiver and all the content shared between them as well.

How can You Spy iPhone Text Messages?

Frankly speaking, there is no general way to get into the details of iPhone text messages for spying, so there is one and only way to intercept messages and that’s deployment of a spying app/program/software. What are the spying apps? How do these spy on other devices and how can these be installed? These are the few questions that will arise in readers’ mind after going through this write-up. Let us be more specific. A spying app can monitor various activities on cell phones, smartphones, and tablets and even on window phones. The app is installed on the target device after making a purchase, and once it gets installed, it starts reporting according to its available features and programs.

READ: How to Spy on an iPhone Without Jailbreak

There are some spying apps available in markets but how a user can figure out which is the best and most reliable that operates with efficacy, accuracy and imparts reports with comfort without letting the target person smell that he/she is being spied? TheOneSpy app, Mobile Spy, mSpy, TrackMyFone, FlexiSpy, etc. are the few renowned monitoring apps but the one mentioned on top, TheOneSpy, has no match and is second to none in functionality, effectiveness, accuracy, reporting, customer services, pricing and use.

Though all the above mentioned spying apps let the users do iPhone text spying, TheOneSpy is the most trusted one, and it provides a user-friendly interface that operates all the time around the clock. After buying the app, you will install it on the target device, and TheOneSpy will bring all the iPhone text messages and iMessages in your pocket. It functions so effectively that the target person can never detect it. When you do iPhone text monitoring, you will receive all the messages, texts, details, photos, videos and other material shared either by text messages or iMessages. This is how a user can monitor iPhone text messages on their iPhone, iPad and iPod as well.

Why is it Important to do iPhone Text Spying?

The spying apps offer a range of monitoring and tracking features for all the Android, iOS, BB, tablet and Window phone users so they can ensure safety, vigilance and monitoring of their kids, beloved ones, spouses and even the employees.

READ: Where to Buy iPhone – Get iPhone Spy Software

Three scenarios are prominent nowadays:

•          Parents only need a stable and reliable spying system to let them know about their kids, their daily activities, social media use, locations, whereabouts and who they communicate with their cell phones.

•          Spouses may suspect their partners, so they got to check whether they are cheating on them or not. Most of the relations face destruction or break-ups, so now the partners can survey them and keep a record of their activities. Even spouses can utilize the spying apps for security and protection of their partners as well.

•          Employers remain worried about activities of their employees so they can buy, install and monitor their subordinates all the time around the clock.

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